THE BRAND

The name Lena Erziak defines the overarching spirit of the brand. There is no Lena only Leona, who combined her name with her sister Hanna’s to create Lena Erziak. 

 

 Lena Erziak captures the multifaceted essence of women, blending the creativity and rich heritage of Leona. Born in Belgium to a Moroccan family, Leona is the youngest of eight. She resides in New York, with cherished homes in Paris and Marrakech. Raised by a seamstress mother who crafted intricately embroidered bridal caftans and a master potter and ceramist father, Leona was initially steered away from artistic pursuits. Heeding her mother’s advice, she secured a future in business, studying communications and international relations and becoming a successful real estate developer. Yet, her creative spirit remained unquenched.

 

Leona’s debut collection of sophisticated handbags garnered acclaim from Harper’s Bazaar, Elle, InStyle, Vogue Japan, L’Officiel, and Women’s Wear Daily. Celebrity clients, including Beyoncé, Jennifer Lopez, Katy Perry, Mamie Gummer, Eva Longoria, and Diane Kruger, quickly followed.

 

Now taking Paris by storm, Lena Erziak has embraced its true calling by delving into haute couture. Redefining couture in their Paris atelier which is a sanctuary of dreams, where each creation is designed to make women feel beautiful."Reinventing couture in our Parisian atelier for all humans who strive beauty with consciousness is a paramount " says Leona

 

For those committed to upcycling and sustainable development, Lena Erziak proudly uses primarily heritage fabrics and produces only what is ordered. “This is the only way to be sustainable and genuinely care for our world,” says Leona.

 

“Lena Erziak captures the spirit of contemporary womanhood, embracing the beauty of the ‘and’ in every role. She reveals that a woman can be a nurturing mother, passionate lover, visionary artist, formidable executive, fearless warrior, and enchanting siren, harmoniously and without limits,” reflects Leona.